New Artist Gets Album Because of Loyal TikTok Following; Jimmie Allen Lends a Hand

In this new era of social media, many new country artists don’t have to perform in every local honky tonk to get their name out there. Up-and-coming country artist Noah Schnacky is a prime example of how powerful social media can be. His music career started to soar when he began singing covers on Instagram and eventually, TikTok. He’s seen growth as both a content creator and an artist. Now, he’s dropping his highly-anticipated debut album, Thoughtfully Reckless, on Friday, February 11. 

Between these platforms, Noah became what’s known as a viral success doing simple TikTok trends with his family, his girlfriend and friends.

All the buzz has earned him a large online fanbase and a record deal. In 2018, he signed with Big Machine, the label group that also oversees some of the biggest names in country music including Tim McGraw, Carly Pearce, Thomas Rhett and Lady A.

Noah has worked hard to juggle creating social content and recording his music. He’s racked up over 700,000 monthly listeners on Spotify, 1 million on Instagram and nearly 8 million TikTok followers. 

To get fans even more excited for the release of his album, Noah teased snippets of some of the tracks on social media. He filmed himself blasting the new songs in the car with various friends and his grandparents to see their excited reactions when they heard his latest project. 

Noah’s previously released singles included in the album are “Hello Beautiful,” “Comeback” and “Don’t You Wanna Know,” featuring current CMA New Artist of the Year, Jimmie Allen.

While backstage at a festival, Noah befriended Jimmie who was also trying to break into the country music industry. It didn’t take long for Noah to call his new friend up in hopes of recording a song together. Within 24 hours, Jimmie had sent back his part of the song and together they released their duet, “Don’t You Wanna Know.”

On the day of his album release, Noah received the surprise of a lifetime when he was invited by Outer Banks and country music star Charles Esten to make his Grand Ole Opry debut on May 21. Noah posted a TikTok to share the series of events that led up to the news he’s waited years to hear. 

“Ever since I started Country music as a kid my biggest dream was to perform at the Grand Ole Opry,” he said at the start of the video. 

Noah thought he was only at the Grand Ole Opry to play a few of his new songs backstage during a special livestream for his followers. When he walked out on the historic stage, his good friend Charles Esten had a surprise waiting for him. 

As the two were catching up, Noah expressed how hopeful he was to one day get the chance to finally perform his songs during a live show. Charles then asked, “How does May 21st sound?” 

“I’ve prayed about being a part of the Opry family, and this is my first step,” Noah exclusively told Circle.

Check out the video here to see Noah’s reaction.

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