Step into Style with Lainey Wilson: The New Face of Wrangler’s Fall 2023 Collection

Lainey Wilson has officially signed a multi-year contract with Wrangler, the famous jean company, as the new face of their 2023 Fall Collection.

Frequently seen wearing western-inspired attire, the CMA Vocalist of the Year winner and Yellowstone actress is known for her bell bottom jeans and spunky cowgirl flare.

“I have been devoted to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” Wilson said in a statement.

As part of her collaboration, she will be showcasing jeans, tops, and jackets from the brand, while supporting it through campaign visuals, social media posts, exclusive denim wear on stage, and public appearances.

The collaboration is a natural fit with Wilson’s recent music endeavors, including her “Bell Bottom Country” album release and headlining the sold-out Country With a Flare Tour earlier this year.

The collection is reportedly available beginning in July, and we can’t wait to see what this perfect collaboration has in store for us!