Miranda Lambert may be a country music sensation, but she has always remembered her roots even after achieving fame. Throughout the years, she has paid homage to her Texas origins in various aspects of her career and her newest partnership once again does that!
Lambert has joined forces with Lone River Beverage Company for a long-term partnership. The popular alcohol company, established by fellow Texan Katie Beal Brown, offers two varieties of drinks: Ranch Water Seltzers and Ranch Rita Margaritas.
The idea behind these premium canned drinks was to preserve the western traditions of Beal Brown’s family, drawing inspiration from classic tequila cocktails.
“I don’t do a ton of partnerships, but I was drawn to Katie’s story, and found so many similarities with my own, so working with Lone River is really special for me,” Miranda admitted. “I’m a storyteller first and foremost, and that’s exactly what Katie set out to do with this brand. Lone River was built on honoring her family’s roots and sharing an authentic way of life in West Texas. I’m excited to see what kind of noise us Texas women can make together.”
Lambert and Beal Brown will collaborate during the partnership to provide support and encouragement to female entrepreneurs who are 21 years old and up. They plan to organize luncheons, networking events, and other activities in different cities throughout the country to achieve further reach their goal. They will announce additional information about their plans in the upcoming months. Read more on some of Miranda’s heartfelt partnerships here!