On Thursday, fans of Taylor Swift caused a significant surge in demand that resulted in the temporary crash of the AMC app. This surge occurred following the singer’s exciting announcement that a concert film, highlighting her monumental Eras Tour, is set to make its debut in theaters on October 13th.
Individuals eager to secure tickets for The Eras Tour, and even those seeking reservations for any other event, were greeted with a message notifying them that online booking services were momentarily unavailable due to an extreme high demand. Users were advised to visit their nearest AMC Theatre in person to make their reservations.
On Thursday morning, August 31st, Swift shared the exciting announcement on her Instagram account.
“The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” she announced alongside a trailer of the upcoming concert film. “Starting Oct 13th you’ll be able to experience the concert film in theaters in North America!”
Recognizing the forthcoming high demand, AMC took proactive steps to enhance its ticket server capacity, capable of handling traffic at over five times the previous record for tickets sold in an hour.
For this special event, tickets will be available at a reduced rate, with adult admission priced at $19.89 to honor Swift’s upcoming release of her rerecorded album 1989 (Taylors Version).